How telecommunication companies can leverage CTV/OTT advertising for acquisition, upsell, and retention

These days, the telecom wars are being fought on connected TVs. Staying on top of the latest trends in CTT/OTT ads can give you the edge to smash your toughest KPIs. Stirista EVP of Products and Marketing, Hamid Qayyum, presented that topic to a group of leading communication service providers, and we've made the video available for free.

You'll learn:

  • As more people drop their cable subscription and move to streaming, investing digital spend in CTV ads seems like a good investment.
  • CTV can be used for B2B and B2C and allows you to hit at different parts of the funnel (direct response or awareness).
  • CTV has a high level of success because ads have to be played in completion, this comes at a fraction of the cost compared to linear TV. Even better, ads are addressable to your different audience segments.
  • End-to-end campaigns drive results. In particular, the most impact comes from data onboarding and closed-loop reporting, which allows for optimization.
  • CTV also allows for an advantage as a testing ground for content. If you want to optimize your content, CTV can be a great place to do this.

About Stirista

Thanks to our in-house DSP, AdStir, and comprehensive identity graph, OMNA, Stirista can help you identify and target your ideal audience with addressable CTV/OTT ads. And since nothing counts if you can't attribute it to your campaigns, we offer end-to-end attribution and reporting that accounts for traffic across physical locations and site pages.